Lottery companies Brightstar and Lotto Saxony strengthen their collaboration in Germany
Lotto Saxony, the state lottery in Saxony, Germany, has announced an upgrade to its retail central system with Brightstar Lottery's technology. This move aims to enhance the efficiency and reliability of Lotto Saxony's business operations.
The upgrade will incorporate Brightstar’s high-performing Aurora™ platform, a key component of the OMNIA™ omnichannel solution. This upgrade includes several significant improvements:
- Enhanced transaction processing, game management, and back-office operations with intuitive, user-friendly applications and tools designed for smoother workflows.
- Cloud-based capabilities such as the Anywhere product, which securely connects external applications to the retail system, and Performance Wizard, which delivers targeted insights and analytics to improve decision-making and operational performance.
- Improved system security, dependability, and responsibility, providing Lotto Saxony with confidence in the upgraded technology infrastructure.
The new agreement, a seven-year contract, builds on a 30-year relationship between the two entities, reflecting strong trust and continuity in technology support and operational expertise.
Herr Frank Schwarz, Lotto Saxony's Chief Executive Officer, praised the quality and reliability of Brightstar Lottery's solutions, support, and technology. Marco Tasso, Brightstar Lottery's Chief Operating Officer International and Italy Operations, expressed excitement about the new partnership in Germany.
This upgrade is expected to drive greater operational efficiency, innovation, and profitability for Lotto Saxony. The lottery looks forward to leveraging Brightstar’s modern and sophisticated lottery central system technology.
It's worth noting that Brightstar Lottery recently posted strong Q2 results, highlighting the completion of a number of strategic objectives. The company's high-performing central system and peripherals will enable Lotto Saxony to manage its business more efficiently with the confidence in knowing the technology is secure, dependable, and responsible.
Lotto Saxony will also tap into Brightstar Lottery's advanced cloud-based software, allowing for a significant improvement in its operational capabilities, game management, and transaction processing. Aurora, a major part of Brightstar Lottery's omnichannel solution for lotteries called OMNIA, has proven effective in boosting profitability and driving innovation.
This partnership between Lotto Saxony and Brightstar Lottery aims to modernize lottery solutions throughout the state, further solidifying the trust and partnership that has been established over the past three decades.
Lotto Saxony, with this upgrade, will not only manage its operations more efficiently but also delve into gambling opportunities, leveraging Brightstar Lottery's advanced cloud-based software. The inclusion of Aurora, part of Brightstar Lottery's omnichannel solution OMNIA, will enhance game management, particularly in casino-and-gambling segments and lotteries.
With the secured connection of external applications to the retail system via Brightstar’s Anywhere product, Lotto Saxony anticipates greater profitability and innovation, while ensuring responsible and dependable casino-and-gambling transactions.
